EH

VHC Brands is a leading luxury quilt and home textile wholesaler and online retailer, releasing three catalogs annually for their spring, fall, and holiday product launches. As the lead designer for the company, I played a pivotal role in creating over 700 pages of catalogs within tight deadlines, including organizing thousands of product SKUs, developing shot lists, sourcing models and photographers, and directing the photo shoots to achieve the desired style and layout. In addition to my design responsibilities, I also assisted with project management, budgeting, email campaigns, print and digital advertising, and website design.